Prospects and determinants of willingness to pay for sustainable restoration of rangelands among smallholder cattle producers in North West Province, South Africa

Abstract

The degradation and mismanagement of rangeland ecosystems continue to threaten environmental sustainability and livestock-based livelihoods in arid and semi-arid regions. Market-based environmental conservation instruments, such as payment for ecosystem services (PES) and willingness to pay (WTP), serve as effective mechanisms for promoting sustainable land management. This study investigates the WTP of smallholder cattle producers for rangeland restoration in South Africa’s North West Province, integrating socioeconomic and ecological dimensions to inform policy and practice. A double-bounded contingent valuation method was applied to data from 101 smallholder cattle producers, revealing that over 70% of them were willing to pay a higher bid of USD 11.50 ha⁻¹ year⁻¹, with a mean WTP of USD 17.00 ha⁻¹ year⁻¹. Logistic regression analysis revealed that education level (p = 0.012), preferred cattle breed (p = 0.039), farming experience (p = 0.026), goat ownership (p = 0.022), ecoregion (p = 0.079), and cattle-derived income (p = 0.048) were significant predictors of WTP. These findings strongly support rangeland restoration and management within smallholder systems and reflect how socioeconomic and ecological factors shape land-use management choices. This study provides evidence to inform the development of participatory, equity-sensitive conservation frameworks and support the development of incentive-based PES programmes, aligning with sustainable land management policies and resilience-building in pastoral systems.